Monday, July 8, 2013

Intro for SAP CRM


SAP CRM is an application that integrates with Customer Relationship Management (CRM) , SAP CRM is used by Midsize and Large Enterprise   in all industries and sectors.

SAP CRM mainly covers Marketing, Sales and Service. Currently, SAP CRM 7.0 version is running in the market.


























SAP CRM is a comprehensive solution for managing customer relationship. It focuses from marking to sales and service as well Customer Interaction Channels like Mobile, Customer Interaction Center (CIC) and Web Application.


Types of Implementation SAP CRM:

If a company decided to implement an SAP CRM then there two type.

Type 1: Lets say they already using ECC (2004) now they want CRM (2013). So, in this case you will use middleware to replicate the data.

Type 2: Lets say you client has decided to implement SAP CRM. But, they never user any software. In this cases you will there requirement and implement SAP CRM this method is called "SAP CRM Standalone System".

2 comments: